Endorsement Deals, Sponsorships & Investments
Katy Perry Launches Line of Alcohol-Free Aperitifs
January 4, 2022 via Drinks Business, The (UK)
Pop singer Katy Perry has announced the launch of her own line of alcohol-free aperitifs, leaning in to the no-and lo drinks craze that tends to surge during the early months of the year.
David Beckham’s Kids Set for ‘World Domination’ With Blockbuster Puma Deals, Model Looks & ‘Dynasty Building’ Romances
December 30, 2021 via The Sun (UK)
David and Victoria Beckham’s children are taking the family brand to “world domination” according to an expert. The megastar couple’s second eldest son Romeo has just signed a £1.2 million contract with the sport shoemaker Puma – and their first child Brooklyn penned a million pound deal with British fashion Oulet Superdry last month.
Fiverr Pairs Nflers With College Athletes in New NIL Program
December 29, 2021 via Sports Business Journal
Fiverr is “looking to help college football players grow their personal brands” in the wake of changes to NIL rules, as the online freelance marketplace introduced a new mentorship program that “pairs college athletes with players of the same alma mater to help them learn how to make money through endorsements, sponsorships and appearance fees,” according to Asa Hiken of Ad Age.
The Top SportsBiz Observations From 2021: Part Three
December 29, 2021 via Forbes – Business (subscription may be required)
Welcome back to the exclusive Forbes SportsMoney countdown of the Top SportsBiz Observations from 2021. In Part One, I shared how this year was a turning point for women’s sports. In Part Two, I revealed how co-watching is becoming to live sports what ecommerce is for shopping.
A Look Back at 2021’s Best Celebrity Partnership Meals
December 29, 2021 via Adweek Online
If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce a new menu item (better make it plant-based); or appeal to consumers’ worship of celebrities.
Planet Fitness Helps Dennis Rodman, William Shatner and More ‘Feel Fitacular’ in New Ad
January 4, 2022 via AdWeek
Launched just ahead of the new year, Planet Fitness is leaning into the upside of working out — and a pack of celebrities — with its “Feel Fitacular” campaign. Created in partnership with Publicis New York and Le Truc, the platform is utilizing humor to help hesitant consumers overcome “gymtimidation” and make goals around physical and mental health.
Atomic Kitten and Drake Are Among the Celebrities That Backed Growing Industries In 2021
January 5, 2022 via CelebMix
For years, we have seen investment from the rich and famous in several startups and industries. Often regarded as angel investors, these individuals target hip, emerging industries.
NFL’s 2nd Season of COVID Just as Trying as 1st, Maybe More
January 4, 2022 via Fox News – Latest News
The NFL worked around COVID-19 with pauses and postponements during a 2020 season that figured to be the worst in dealing with the virus.
Washington Football Team Is Finally Unveiling a New Name on Feb. 2<…….